Monday, March 25, 2013

Gathering thoughts (orig post date 10/2/12)

I have recently been doing lots of reading about jumping into running your own business and the how-to's and whys. There is some really great info out there. My most recent neat find is about creating a solid brand for your product. I would very much like to do this. I have no idea what to pick, but I'm thinking on it. Something simple, definitely.

So I come up with a brand, then I order everything to match? Yes? I think so. Business cards (which I need to reorder anyway since my name just changed), a banner for the craft shows I hope to do next summer, a banner for the blog and the associated sites with matching icons/avatars/what have you, and a packaging style with the logo on the packaging somewhere. The husband and I have recently discovered we LOVE rubber stamping stuff, so I am thinking of having a custom rubber stamp made and using that. I don't know. The possibilities stretch for miles.

Something else that really caught my eye and my mind was in an Etsy write up of E.M. Papers. She says that in her newsletters she always makes a point of keeping everything in her actual voice as though she is sending an email to a friend rather than a client. I really like that idea and it touched on a problem I've been having for ages; how formal to keep the blog?

Thing is, I don't want to keep it formal. I want it to be fun and funky and showcase who I am and what I do. Now that is still a confusion for me since I want to do so many things that my head feels like a junk drawer at times. At the same time though I don't want it to be too personal either. It’s a fine line and I really haven't found my balance yet. But I'm working on it!

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